Who gets the demand letter

How we work

Check the rights, then print

Apparel decorating sits one step away from trade mark infringement at all times. A customer brings in a team logo, a character, a photograph pulled off the internet, and a shop that prints it without asking has handed its customer a risk they did not know they were taking — because the letter arrives addressed to whoever ordered the shirts.

Proofs are the other place orders go wrong, and almost always over names. A roster of twenty player names will contain at least one spelling nobody checked, and once a proof is approved the misspelling is printed twenty times. Reading it properly takes two minutes and saves a reprint.

And colour deserves honesty before production rather than explanation afterwards. Ink on cotton, thread on polyester and pixels on a screen are three different things, dye lots shift, and a specified reference is a target rather than a promise. Saying so up front is the difference between a sample and a dispute.